|wWednesday, February 24, 2010|
PWA Women Marketing
After a big disappointment (the PWA wave event "cold Hawaii" in Denmark will be men-only) PWA Womens Marketing and Event Manager Marion Raisi has unveiled a pdf-presentation in order to raise female participation again.
Marion writes that women ... "play a great role the PWA World Tour by giving a smoother touch to this world, mainly composed of men. They had to adapt and to find themselves a place, that they finally found by using their talents to seduce the public, the media and the sponsors." Whether we tend to agree or not is not the point. :-) But Marion is certainly right when she points out that "the implication of women riders in the windsurfing world is a great value added to any event today, and this is time to make it burst to everyones eyes."
The presentation offers short portraits of some of the top girls as well as fresh ideas for event organisers like fun races, clinics, SUP demos and more. If you are interested in the file, just leave us a note, eg here or on our Facebook page.
posted by editors at 2/24/2010 11:19:00 PM